“The victory of the seforim has a purpose,” the Rebbe taught—“that it should prompt people to increase their study of Torah.” He added that buying new seforim, something especially easy in our times, helps hasten the return of the holy books still in captivity. Across Lubavitch communities, Hei Teves is celebrated with book fairs, school programs, and farbrengens. But the Rebbe made it clear: the real celebration happens when a Jew takes action— by adding Torah books to their

Eight Nights of Moshiach Learning - One Flame at a Time As flames flicker and latkes sizzle in living rooms across the world, children gravitate closer to the menorah. Along with the bright feelings and warm bellies, routines unravel and days blur with drives, guests, and long meals. And then Chanukah can feel like a missed opportunity, flickering and fading along with the puddles of melted wax. But what if these moments beyond the norm can be anchored in lasting meaning? Lea

The Alef started as a simple weekly email and has grown into a worldwide phenomenon, and now, it’s stepping into an entirely new chapter. Over the past few years, The Alef Weekly has reached thousands of subscribers across the globe with structured, relatable, and consistent learning on the topic of Moshiach. Each week, individuals, from Shluchim to educators to parents, open their inboxes to find a beautifully designed, one-page lesson exploring the depth and practicality

A stirring new episode of The Alef in Conversation  podcast features a reflective and far-reaching conversation with  Rabbi Yosef Katzman...

After drawing hundreds of thousands of viewers across two popular seasons, The Classic Take  with Rabbi Sholom Zirkind returns for Season...

As Jewish communities around the world reflect during the somber Three Weeks, a bright countercurrent is emerging. Tut Altz, a project of...

A Special Gimmel Tammuz Edition of The Alef in Conversation podcast features a reflective and enlightening conversation with Rabbi Manis...

This year’s Festival of the Future  campaign took a major leap forward with “ Step Up!” , a next-level Moshiach Seudah program that...

Coloring my childhood memories is a distinctive red-brick building, a landmark that signaled the end of traffic-heavy car rides to Crown...

A new 3D tour of 770 gives children a way to explore the Rebbe’s shul up close. Developed by Merkos 302’s Tut Atz Kids, the tool helps...

Tens of thousands join powerful events marking 28 Nissan this year, with the impact reverberating across the globe.  At the 28 Nissan...